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Air France - Marketing Evaluation

  Air France – Marketing evaluation     Chapter I. 1.1.          Introduction the aim of the Blog report. The aim of this blog report is marketing evaluation.   It is process of measuring the effectiveness of marketing strategies.   It involves analysing various aspects, for example market trends, customers behaviour, competition, suppliers chain to help understand customers needs and create services that meet those needs.   My chosen company is Air France. 1.2.          How information will be presented in the Blog report. The Blog report will be divided into individual chapters and each chapter will be divided into individual sections. Chapter I.   Aim of the report, Chapter II.   Company Background, Chapter III. Internal Analysis, Chapter IV. External Analysis, Chapter V. Future Development and Conclusion.   Chapter II. 2.1.     ...
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Business and Tourism Management

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  CHAPTER ONE: INTRODUCTION   1.1           Blogging is about sharing information, ideas and thoughts through a website or blog platform. Process of creating and publishing text, images, videos, etc. It is basically about personal expression. The key objectives of blogging is express opinions, educate, promoting a business, connect with like-minded people or even generating income. 1.2            Currently, tourism is one of the fastest growing industries. Therefore, my blog will primarily deal with tourist products and their services. The company I have chosen to describe is TUI Group. First part of my blog I will include the history of the company, how the company currently operates its activities, its competition.   Middle part will be about stakeholders of TUI Gorup. In the end I will also include a SWOT analysis and, of course, an overview of statistical data. Las...
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