Air France - Marketing Evaluation
Air France – Marketing evaluation
Chapter I.
1.1.
Introduction the aim of
the Blog report.
The aim of this
blog report is marketing evaluation. It is
process of measuring the effectiveness of marketing strategies. It involves analysing various aspects, for example
market trends, customers behaviour, competition, suppliers chain to help
understand customers needs and create services that meet those needs. My chosen company is Air France.
1.2.
How information will be
presented in the Blog report.
The Blog report will
be divided into individual chapters and each chapter will be divided into
individual sections. Chapter I. Aim of
the report, Chapter II. Company
Background, Chapter III. Internal Analysis, Chapter IV. External Analysis, Chapter
V. Future Development and Conclusion.
Chapter II.
2.1. Describe
the background of the Air France.
The beginning of
Air France started with creation of the Compagnie Generale in 1909, the very
first French commercial airline company. In 1933, Air France put together five main
Franch air transporters and just in few years became a major airline. The new airline was officially declared open
on 7 October 1933 at La Bourget, the country’s main airport. In 1939 had Air
France third largest network in the world with 85 destinations. On 26 June 1945 Air France became state owned.
The new era arrived with jet planes, especially with Boeing 707, the plane was
able to travel from Paris to New York in eight hours with 180 passengers. In
1974, 23km to the north of Paris at Roissy-en-France was Charles de Gaulle
airport officially open. The legendary Concorde joined the fleet in 1974. In
this time Air France began adapting to the new status – mass transport. New kinds
of customers, who were focused on leisure travel. In 2004, Air France and KLM
Royal Dutch established Air France-KLM Group. Soon joined by Transavia France, French
low-cost airline. Combination of those tree companies Air France is one of the
leading groups of intercontinental traffic from Europe (Air France, n.d).
2.2.
A brief introduction of Air France.
Air France, the
national airline of France. One of the largest airline groups. Serving nearly
200 destinations worldwide. In 2024 Air France-KLM transported over 98 million passagers.
Main hub at Paris, Charles de Gaulle Airport. Air France offers customers a solution
for travelling in high standards of quality and safety to bring each customer a
unique travel experience. Other key areas are cargo transport and aircraft maintenance.
In 2025 Air France has more than 39,000
employees, work on the ground and in the air. The heath and safety is priority
at Air France, the airline implements the most stringent health measures (Air
France-KLM Group, n.d.).
Reference list
- Air France (n.d.) Our History. Available at: https://corporate.airfrance.com/en/our-history.
(Accessed: 7 July 2025).
- Air France-KLM Group, (n.d) The
Group. Available at: https://www.airfranceklm.com/en/group.
(Accessed: 7 July 2025).
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